© 2019 by SUKKI YOON

SUKKI YOON Ph.D. 

As a basic and applied researcher, my work spans diverse topics. Some of my studies focus on the fundamental questions of consumer behavior: why and how people react to marketing communications as they do in various circumstances. Other studies address issues that enhance marketing managerial decisions. Trained as an experimentalist, my approach is to use empirical observations, analyzing data collected in laboratory and field settings.